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We’re proud to announce that, for the second yr operating, Kraken has been acknowledged on the annual European Buyer Centricity Awards (ECCAs). We received the Buyer Perception & Suggestions class and have been shortlisted for Buyer Centric Tradition and Buyer Centricity in B2B.
Overcoming robust competitors, this second award follows our 2023 ECCAs win within the Buyer Success class and shortlisting for Worker Expertise.
“We’ve all the time seen consumer suggestions because the driving power that powers our total enterprise operation. We perceive that our shoppers are actually our greatest advocates – very important to ongoing enhancements to our product providing – and finally to attaining our mission,” stated Ashley Speller, Kraken’s Vice President of Shopper Engagement.
Kraken the only crypto winner within the 2024 ECCAs
Solely 30 European firms have been nominated for the ECCAs, and we have been the one crypto, DeFi or onchain firm to win or be shortlisted.
Within the Buyer Perception & Suggestions class, the winner was chosen primarily based on how effectively entrants proved their inner processes successfully analyze consumer wants whereas showcasing how operational modifications are applied at velocity.
Our award-winning entry centered round Kraken’s “Filth Coated Fruit” initiative, which is an inner escalation platform that leverages consumer insights and instantly funnels suggestions, in an actionable format, to govt leaders and product managers.
Many groups working collectively towards consumer service excellence
Past that, we demonstrated the cross-functional collaboration that takes place behind the scenes to make sure our shoppers’ voices are actually heard.
From our Consumer Expertise Analysis staff (which performs a pivotal function in guaranteeing a deep understanding of person conduct, wants and ache factors) to our Social Media Assist staff (which actively engages with shoppers on social media), many capabilities work together to carry our shoppers’ suggestions to life.
Speller continued, “This award is testomony to our tens of millions of shoppers worldwide. We’re dedicated to persistently elevating our requirements with a purpose to present a superior crypto buying and selling providing that prioritizes product accessibility and inclusivity.”
Click on right here to learn extra in regards to the European Buyer Centricity Awards and to see the total record of winners.
These supplies are for common data functions solely and will not be funding recommendation or a advice or solicitation to purchase, promote, stake or maintain any cryptoasset or to interact in any particular buying and selling technique. Kraken doesn’t and won’t work to extend or lower the worth of any specific cryptoasset it makes accessible. Some crypto merchandise and markets are unregulated, and also you is probably not protected by authorities compensation and/or regulatory safety schemes. The unpredictable nature of the cryptoasset markets can result in lack of funds. Tax could also be payable on any return and/or on any improve within the worth of your cryptoassets and you need to search impartial recommendation in your taxation place. Geographic restrictions might apply.
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