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Opinions expressed by Entrepreneur contributors are their very own.
Many people anticipated robots to be part of our future, however maybe not in the way in which we imagined. As an alternative of doing our chores and serving us hors d’oeuvres (like Rosey the Robotic from The Jetsons), AI desires to assume for us.
ChatGPT and different digital assistants may give us mountains of knowledge on any subject beneath the solar in seconds — however how helpful are they?
I needed to see what ChatGPT needed to say about advertising and marketing. My enterprise, PostcardMania, has helped 118,342 small enterprise house owners all around the nation with efficient advertising and marketing methods for over 26 years. How did ChatGPT’s recommendation examine to what we have realized?
Associated: ChatGPT Is Highly effective — and Can Wreak Havoc If You Do not Know Its 5 Deadly Flaws
I put this immediate in ChatGPT and was shocked by what I discovered.
Immediate: Suggest advertising and marketing methods that can generate new leads and gross sales for a small enterprise in 100 phrases or much less.
That is what ChatGPT suggested:
Content material advertising and marketing: Create priceless content material (blogs, movies) that handle buyer ache factors.
Social media promoting: Focused campaigns on platforms like Fb and Instagram.
Electronic mail advertising and marketing: Interact potential clients with personalised newsletters and provides.
Referral applications: Incentivize present clients to refer others.
website positioning optimization: Enhance search engine rankings with focused key phrases.
Partnerships: Collaborate with complementary companies for mutual promotion.
Native occasions: Host or take part in neighborhood occasions to construct native consciousness.
It is a good begin. Nonetheless, ChatGPT missed these three suggestions that may enhance the trajectory of your small business (I do know as a result of they had been key to my journey to $100 million in annual income).
They uncared for status administration and social proof, which 93% of customers verify earlier than shopping for
An awesome quantity of individuals verify Google evaluations. One report discovered a whopping 93% of consumers look to them earlier than making a purchase order. Because of this you might be shedding 93% of prospects if producing good evaluations is not a precedence.
The excellent news is it is not as sophisticated as you would possibly assume. Folks most frequently exit of their approach to depart a unfavorable evaluate — 95% — whereas solely 47% take the time to publish a optimistic evaluate.
The secret is merely asking! And this is not even a problem when you possibly can automate requests by means of e mail or textual content message. In accordance with analysis, 70% of customers will depart a evaluate if requested.
The net platform Podium was a game-changer for us as a result of you possibly can ship evaluate requests for a number of completely different platforms from one central dashboard.
After we began utilizing Podium in 2020, the variety of our evaluations elevated 250% from 2020 to 2022. As of July 2024, PostcardMania has over 2,795 five-star evaluations on Google, the BBB and Belief Pilot.
Associated: 6 Proactive Methods to Promote Good Opinions and Supercharge Your On-line Repute
They did not suggest unsolicited mail advertising and marketing, which generates 6x extra income per lead than digital sources
Since 1998, I’ve mailed postcards each single week to generate leads and join with clients. Since then, I’ve solely elevated my mailings, and we’re now as much as 232,000 postcards per week. The one time I reduce my unsolicited mail advertising and marketing was in 2008 through the recession, and that mistake crippled our income till we corrected our mailings.
I’ve additionally tracked the expansion that mailing postcards has created. From 2019 to 2023, I elevated our personal mailing quantity by 16%. Concurrently, our income has grown a mean of 15% every year. This can be a good instance of how the quantity of selling you place out guides your return.
I’ve additionally discovered that unsolicited mail leads generate six occasions extra income than digital leads. We analyzed 114,373 leads that transformed to gross sales in 2023 and located that postcard leads generated 600% extra income per lead ($229.41) than leads from digital sources ($37.09).
There’s a science behind unsolicited mail’s effectiveness, although. One examine that tracked every participant’s eye motion and coronary heart price whereas partaking with mail discovered that individuals skilled extra pleasure and need whereas interacting with printed ads versus digital.
As a result of tangible nature of mail, folks additionally recall printed advertisements higher than digital advertisements. One examine discovered that when requested to quote the model of an commercial that they had simply seen, 75% of members may recall the model behind the unsolicited mail piece. Solely 44% of recipients may recall the model behind the digital advert — a 70% distinction.
With a lot information backing unsolicited mail, leaving it out of your annual price range can be an enormous mistake.
They failed to say the most important issue of success: how a lot you need to be advertising and marketing — an enormous quantity
ChatGPT uncared for to tell readers precisely how a lot time, cash and energy they need to allocate to advertising and marketing.
In my many years of expertise operating a enterprise with over 380 workers, I perceive advertising and marketing plans would possibly find yourself on the again burner. A lot goes into operating a enterprise that every one too usually entrepreneurs assume a easy advertising and marketing plan is ample. That is the farthest factor from the reality.
In actual fact, most of my shoppers hate after I inform them this…
Advertising is the most important differentiator between companies that survive and those who thrive.
You must market like you’re an athlete coaching to your final probability on the Olympic gold medal. The survival and supreme longevity of your small business are on the road; why would you market such as you had been taking part in T-ball?
Even when you’ve got a restricted price range, put as a lot cash into your advertising and marketing as potential. I even recommend you discover areas the place you might reduce and reallocate the funds to your advertising and marketing (so long as it does not put jobs in danger).
No matter you determine to do — whether or not it is social media advertisements, website positioning, unsolicited mail — simply give all of it you’ve got acquired. You will not remorse it, and you may seemingly not solely beat out your competitors however win the gold … that’s, the gold of elevated income.
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