Goodman Video games Hits Their #1 Most-Funded Crowdfunding Marketing campaign on BackerKit

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Based in 2001, sport writer Goodman Video games has change into a beloved identify within the TTRPG neighborhood. Whereas they’re celebrated for his or her Dungeon Crawl Classics (DCC) sequence of journey modules, they’re additionally recognized for his or her enthusiastic strategy to crowdfunding. With over 40 campaigns underneath their belt, together with current successes like Adventures on the Purple Planet and Past and Grimtooth’s Previous-College Traps, they regularly push the envelope to interact their passionate fanbase.

In June, Goodman Video games launched the Caverns of Thracia marketing campaign on BackerKit, placing their dedication to creating unforgettable backer experiences on full show. With the assistance of BackerKit’s neighborhood engagement instruments, that dedication resulted of their highest-funded and most-backed challenge ever.

An incredible begin for Caverns of Thracia

Caverns of Thracia is a legendary TTRPG megadungeon initially authored by famend designer Jennell Jaquays in 1979 and expanded with new dietary supplements by Goodman Video games. This marketing campaign supplied each 5E and DCC editions of the sport and was jam-packed with cool rewards for backers, like customized cube units impressed by Grecian vases and the unique Caverns of Thracia art work.

Goodman Video games all the time goes above and past to deal with their followers. This time, they added a particular early chicken incentive — a founding backer patch — on prime of the whole lot else they have been providing. With such a strong marketing campaign filled with perks and a robust pre-launch advertising and marketing push — internet hosting livestreams and giving marketing campaign previews on social media, electronic mail, and their weblog within the month main as much as the launch — it is smart that followers would come out early to help them.

However their followers additionally went above and past: Caverns of Thracia surpassed expectations on day one.

Inside 24 hours of launching, Goodman Video games had raised greater than $250K.

Not solely was it 100% funded on day one, the marketing campaign:

Raised a complete of $654,928 from 5,231 backers
Surpassed their funding purpose by greater than $644K
#1 Most funded challenge by Goodman Video games throughout 41 campaigns. Surpassed their earlier most-funded challenge by over $200K and most-backed by 957 backers
31% who pledged have been new backers. Gained 1,613 new backers who had by no means backed a Goodman Video games challenge

Caverns of Thracia is now Goodman Video games’ greatest crowdfunding marketing campaign ever!

Sustaining momentum by way of neighborhood engagement

Goodman Video games understands the significance of preserving their neighborhood excited all through a crowdfunding marketing campaign. Earlier this yr, they led the first-ever BackerKit Group-Collab for RPGs, Adventures on the Purple Planet and Past, the place eight sport publishers launched on the identical time with the purpose of giving their backers as many cool merchandise as attainable. For Caverns of Thracia, they used BackerKit’s instruments as soon as once more to discover new methods to please their followers.

“We had run three BackerKit crowdfunding campaigns earlier than this one. On every marketing campaign, I discovered lots, and I’ve change into progressively extra impressed with how highly effective the options are.” — Joseph Goodman, Proprietor of Goodman Video games

Backers rating large with Caverns of Thracia staff Trivia Problem

Goodman Video games integrated a staff Trivia Problem into their marketing campaign to keep up the joy after launching and to get their supporters to proceed interacting with them. The Trivia Problem is a characteristic that’s distinctive to BackerKit.

“We’d used polls on earlier tasks they usually promoted an awesome stage of fan engagement. Trivia is kind of comparable. The BackerKit staff is all the time open to brainstorming on new prospects. In a single dialog with Martyn and McKynzee from BackerKit, we have been spitballing on a attainable new characteristic, and trivia got here up as a facet subject. The extra I discovered about it, the extra it appeared good for selling fan engagement.” — Joseph Goodman, Proprietor of Goodman Video games

As soon as somebody backed Caverns of Thracia, they have been in a position to choose a staff — “Workforce 5E” or “Workforce DCC” — with backers presumably selecting groups primarily based on the model of the sport they most well-liked. Query matters ranged from Greek Mythology to the historical past of Caverns of Thracia. Right solutions helped every backer and their staff climb the Leaderboard.

The Goodman Video games staff posted this replace to let backers know the way the Trivia Problem labored.

The Leaderboard confirmed which staff was forward and the share of appropriate trivia solutions.

It was an in depth competitors, however Workforce DCC triumphed! The members of the profitable staff could have their names printed in Caverns of Thracia “for all future generations of readers to understand.”

The Goodman Video games staff posted this replace after the marketing campaign ended.

One bonus advantage of working a Trivia Problem on BackerKit is that the neighborhood can touch upon questions, which occurred continuously throughout this marketing campaign. Feedback are yet one more manner that creators are in a position to work together with their communities and nurture relationships. While you try the remark threads for this marketing campaign, it’s apparent that backers have been having a superb time.

Conserving the Backer Prepare going with Additional time Mode

BackerKit crowdfunding creators can allow Additional time Mode to maintain the joy of a marketing campaign going for a further 10 minutes previous the unique finish time. So long as pledges preserve coming in — a series of back-to-back pledges we name the Backer Prepare — your marketing campaign will keep stay. The marketing campaign ends solely when the Backer Prepare stops after 10 minutes cross with none pledges.

Because the Caverns of Thracia marketing campaign entered its last day, the Goodman Video games staff hosted a “Countdown” livestream and constructed up anticipation for the ultimate hours by telling their followers about Additional time Mode. Whereas there typically is a spike in pledging towards the top of a marketing campaign, Additional time Mode provides a enjoyable twist, virtually turning pledging right into a sport the place followers attempt to preserve the Backer Prepare going for so long as attainable.

By means of BackerKit’s Additional time Mode, Caverns of Thracia lasted greater than seven hours previous its authentic finish time, including 300+ backers to the marketing campaign.

“Additional time Mode has returned the ‘gratifying chaos’ to crowdfunding. A lot of crowdfunding has change into formulaic now. Even the ‘final 48-hour bump’ isn’t as thrilling because it was. However Additional time Mode…oh my god. We had no thought how lengthy it might go…or not. In the long run, Additional time Mode went for greater than 7 hours after the unique finish date and greater than 300 new backers signed on in that point. So many instances the clock obtained right down to lower than one minute, after which bam! A brand new pledge got here in and the clock reset. Additional time Mode is actually enjoyable and makes crowdfunding very thrilling. Plus, we obtained to livestream for the entire time which was an actual expertise.” — Joseph Goodman, Proprietor of Goodman Video games

Crowdfunding will be a lot greater than only a easy launch. Goodman Video games has proven that by specializing in the backer expertise and neighborhood engagement, creators can remodel their campaigns into occasions and see unbelievable outcomes. Not solely was Caverns of Thracia Goodman Video games’ greatest marketing campaign to this point, it was additionally enjoyable for his or her followers from begin to end.

The BackerKit staff is all the time thrilled to see creators attain new heights and proud to supply a platform that helps creators and backers join in significant methods. When Caverns of Thracia ended, it was clear how a lot appreciation Goodman Video games’ followers had for the work the staff put into this marketing campaign.